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An industrial design agency crafting physical products from storytelling to manufacture.

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All of our latest thought leadership, news and insights in one place.
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Morrama latest blog image

Morrama's AI Commitments

Morrama News

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Oct 19

Morrama latest blog image

A design expo in northern China

Morrama News

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Sep 29

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A leading product design consultancy designing and engineering products through to manufacture

We help companies turn product ideas into commercially viable products that combine innovative technology and AI with thoughtful human experience. We focus on designing how and why it is used, where it is made, and how it gets to market without unnecessary delays or redesigns.
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Product design focused on outcomes, not just ideas

Most hardware startups don’t struggle because they don't have a great idea. They struggle to develop it into something people are really will to pay for, that a manufacture can achieve and that works for the business. A brilliant prototype can become expensive, delayed or compromised once it enters production unless these things are considered from the beginning.

As a product design consultancy, we design for manufacture from day one, considering bill-of-materials, assembly and cost alongside usability and desire. That means fewer redesigns and a clearer, quicker route to market.

Whether you’re working towards a funding round, a crowdfunding launch or your first production run, we structure our work around the milestones that matter to you. Tell us where you are and what you’re trying to achieve, and we’ll help you work out what’s feasible, what needs validating and what the next steps are.
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FAQs: Working with an industrial design agency

Q: How do I know you will design something I like?

A: At Morrama, we work collaboratively ensuring you have clear visibility on our process and an understanding of what will and won’t work. This means you can see why a design is such and decision making becomes less subjective.

Q: Who owns the IP?

A: You own the IP of the chosen design direction once payment has been made.

Q: How do you handle cost concerns during design?

A: We design with cost in mind from the beginning, not at the end. That means considering materials, part counts, assembly time,and manufacturing methods early on. If something is likely to be too expensive, we flag it quickly and suggest alternatives so you can make informed decisions before committing.

Q: Do you only work on full projects, or can you support us with solving specific problems?

A: We can do both. Some clients bring us in for full end-to-end product development, while others ask us to solve a specific issue - like improving usability, reducing manufacturing cost, or refining an existing design for production.

Q: How do you approach designing AI hardware?

We start with how the product should feel to use and live with, not just what it can do. That includes making it clear when a device is listening or recording, giving people meaningful control, and designing interactions that build trust over time. We also share our approach to designing with AI openly in our AI Commitments.

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If you'd like to work with us or see how we might be able to help you out then you can reach us here.
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