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Frequently Asked Questions

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Onboarding and Project Management
How do we start the project?

To kick off the project, we’ll send an invoice, ask you to complete a kick-off questionnaire, and book a meeting. We recommend using a laptop or desktop for the meeting rather than a phone. If you’re local, we can arrange a face-to-face meeting.

When do I need to pay?

We require payment of the first invoice before starting the project. To avoid delays, please settle this promptly. A payment schedule will be shared during onboarding. Typically, invoices are issued on the last day of each month with 14-day payment terms.

How is the timeline managed?

A project timeline will be created during the kick-off meeting. It’s important to stick to the schedule to ensure the best outcome. Let us know about any planned holidays or key dates early on.

What happens if the timeline is delayed?

If you need extra time for feedback or meetings, we’ll adjust the timeline, but payments must still follow the agreed schedule.

Can I pause or cancel the project?

Yes, but you must notify us at least 4 weeks before the next payment date. Pauses can last up to 2 weeks. If you cancel immediately, you’ll be charged for the next 4 weeks of costs. Let’s discuss any concerns about cash flow or project quality before making decisions.

What additional expenses should I expect?

We recommend budgeting 5-8% for expenses. Here are some examples:

  • Product samples for benchmarking: £300
  • Early models or 3D prints to validate form: £100-£200
  • 3D prints for design mechanism or functionality: £300
  • Models for photography: £1,500
  • Sample express shipping from China: £120
  • UK factory visit: £200
  • China factory visit: £2,000

An admin fee of 5-10% is added to expenses, which will be included in the next monthly invoice.

Who owns the Intellectual Property (IP)?

Once the Design Phase is fully paid for, the IP of the final design will be yours. Until then, the IP remains with Morrama. Design registration costs start at £150, and patents at £3,000+ depending on regions and legal requirements.

Design Process
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What happens in the Define Phase?

This phase includes two stages: Define and Explore.

  • Define Stage: We create a list of design requirements based on research into:
    • Product landscape and differentiation opportunities
    • Target user needs and experiences
    • Design strategy aligned with your brand and goals
    • Materials, manufacturing options, and feasibility
  • Explore Stage: We establish the product story by:
    • Wireframing product form and scale
    • Mapping user interactions
    • Problem-solving key functionality challenges
    • Establishing the aesthetic through moodboards and sketches

By the end of this phase, you’ll have a design strategy, requirements, wireframes, and a design language.

What happens during the Design Phase?

The Design Phase is divided into three stages: Develop, Validate, and Deliver.

  • Develop Stage:
    We refine the product’s look and functionality using:
    • Quick mock-ups (e.g., foam, card, 3D prints)
    • 2D/3D CAD to define form and scale
    • CGI renders for photo-realistic visuals
  • Validate Stage:
    We test critical elements through:
    • 3D printed prototypes
    • Cost evaluations with factory partners
    • Sustainability reviews
    • User testing
  • Deliver Stage:
    Final deliverables include:
    • Final design presentation
    • 2D general assembly drawings
    • 3D CAD files
    • Bill of Materials (BOM)
    • IP transfer (upon payment)
What happens during DFM?

This phase focuses on preparing the design for mass production. Key activities include:

  • Tooling costs based on 3D data
  • Materials and final product cost estimates
  • Prototyping and testing ahead of tooling
  • Factory communication for production readiness
  • UX/UI testing (if applicable)
  • Quality control guidance

Explainer: Think of this phase as finalising a recipe. While we know what the cake should look and taste like, here we refine the exact ingredient measurements and cooking instructions to ensure it’s perfect for production.

What does the typical timeline look like?

Here’s an example of a linear timeline:

  1. Initial meeting and project scope agreement
  2. Kick-off questionnaire and meeting
  3. Define Phase (internal sprints, updates, and feedback)
  4. Explore Phase (internal sprints, updates, and feedback)
  5. Design Phase (Develop, Validate, and Deliver stages)
  6. Design for Manufacturing (DFM)
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