The Future of 2025: Design Trends Through the Morrama Lens

The Future of 2025: Design Trends Through the Morrama Lens

Introduction: Design for a Better Tomorrow

Looking ahead to 2025, the design landscape is evolving towards sustainability, inclusivity, and meaningful innovation—values central to our philosophy at Morrama. These trends reveal how design will reshape industries from tech to beauty, setting higher expectations for quality, accessibility, and environmental responsibility. However, not all innovations are inherently positive, with AI's increasing integration raising questions about purpose versus novelty. Even so, emerging patterns suggest a desire for screen-free experiences, enhanced home environments, and greater personal connection.

In this article, we explore design language, materials, and technologies shaping the year ahead.

Don't forget our Trends from last year for a recap

1. Rise of Repairable Products

France’s repair laws are driving global change, pressuring tech companies to create more repairable devices. Even Apple has introduced its most repairable iPhone yet. While far from leading this movement, it highlights a growing shift towards repairable products, reducing waste and extending product lifespans.

For designers committed to sustainability, this is a long-awaited step. By 2025, we anticipate tech products will become less visually and physically impenetrable, embracing a more transparent and user-friendly aesthetic.

2. Aspirational Yet Affordable Design

With a rising middle class in India and China, brands like CMF by Nothing and Mokobara are bridging the gap between budget and premium design. These products combine style, quality, and fair pricing, offering accessible luxury to markets that previously couldn’t afford it.

Expect more brands to follow suit in 2025, creating affordable yet beautifully designed products that appeal to a broader audience.

3. Screen-Free Innovation for Young Minds

Parents are increasingly drawn to screen-free devices, like My Little Morphee, which encourage imaginative play. Morrama’s Mindful AI tools for kids envision a future where technology nurtures creativity and connection, rather than distraction.

By 2025, screenless tech will redefine child-friendly innovation, providing solutions that inspire and educate while minimising screen time.

4. The Evolution of Smart Eyewear

Wearable tech is advancing rapidly, with brands like Emteq Labs and Meta merging style and functionality. These devices use sensors to track health, focus, and productivity, offering practical benefits alongside their sleek designs.

In 2025, smart eyewear will shift perceptions of both health monitoring and fashion, becoming a must-have for consumers seeking data-driven wellness solutions.

5. The Circular Economy in Focus

The EU’s stricter regulations are accelerating the transition to a circular economy, pushing brands to integrate traceability into their products. Companies like Gomi and Morrama’s own Kibu exemplify this movement, creating products that prioritise longevity and waste reduction without sacrificing design quality.

In 2025, circular design will become a standard, encouraging companies to rethink waste and design for sustainability.

6. Accessibility in Beauty and Wellness

The 2025 European Accessibility Act will reshape beauty and wellness products, making inclusive design a priority. From packaging to functionality, this transformation ensures that products are accessible to all consumers, regardless of their needs.

Inclusive design in beauty isn’t just an ethical choice—it’s a business imperative for 2025.

7. Phygital Companions in Home Automation

The home robotics market is expected to reach $38 billion by 2035, but 2025 marks an inflection point. Emerging technologies will bring affordable, helpful robots into homes, offering convenience, care, and connection.

At Morrama, we predict that these devices will prioritise human-centred design, moving beyond gimmicks to solve everyday problems.

8. Nostalgia and Darker Tones in Design

Expect nostalgic aesthetics and darker colour palettes to dominate product and packaging design in 2025. These styles blend classic appeal with modern sophistication, resonating with consumers who value both substance and style.

This trend will likely thrive in beauty, tech, and lifestyle brands, tapping into emotional connections while staying forward-thinking.

9. Premium Wellness for Every Home

Products like Hello Klean’s mineral-filtered showers and Bloom’s air purifiers exemplify a growing demand for wellness-focused home upgrades. These solutions offer health benefits and appeal to renters and homeowners alike, thanks to their user-friendly designs.

In 2025, high-quality wellness products will become essential for health-conscious consumers, solidifying their place in modern homes.

Design That Improves Lives

In 2025, design isn’t just about innovation—it’s about creating products that enhance lives, respect the planet, and prioritise inclusivity. By embracing these trends, brands can remain relevant, responsible, and forward-thinking in an ever-changing market.

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If you'd like discuss our insights further or understand how to navigate your own future design strategies. Get in touch with andy.hutt@morrama.com